Brucie Kibbutz

Background

Bruce "Brucie" Kibbutz, born around 1977, is an American entrepreneur, fitness fanatic and self-styled lifestyle coach. He ran Brucie's Executive Lifestyle Autos in Liberty City and sells Bull Shark Testosterone, his "juice" supposedly made from Chilean bull sharks. His older brother is Mori Kibbutz, and his family friends call him "Baby B" and "Little B". He is played by Timothy Adams, who also did his motion capture.

Role in GTA Online

Brucie has moved to Los Santos and appears with The Diamond Casino & Resort update (July 2019). He works as a masseur at the casino and is close to its owner, Tao Cheng. In Casino - Strong Arm Tactics, Tao has been taking Brucie's steroids before his meeting with Avery Duggan. The aggression they cause helps turn the meeting into a shootout.

He also works alongside casino staff such as Agatha Baker and Tom Connors, and has dealings with the rapper Yung Ancestor. Later he is linked to the LS Car Meet scene and Sessanta.

Personality

Brucie is loud, boastful and endlessly excited. He talks about himself in the third person and constantly pushes his steroid-fueled self-improvement philosophy on everyone around him.

Trivia

• In Grand Theft Auto IV he is one of Niko Bellic's friends. He also turns up in The Ballad of Gay Tony and is heard in radio ads in The Lost and Damned.
• In Grand Theft Auto V he only shows up on Bleeter, as @Bruce_K.
• His trademark slogan from his auto shop ads urges people to be "genetically different".