Simeon Yetarian

Background

Simeon Yetarian is an Armenian car dealer who owns Premium Deluxe Motorsport in Pillbox Hill, Los Santos. He sells luxury cars on credit to customers who cannot afford them, then sends repo men to take the cars back when the payments stop. At the start of Grand Theft Auto V, Franklin Clinton and Lamar Davis work for him as repo men.

Events of Grand Theft Auto V

Simeon gives Franklin his first jobs. In Franklin and Lamar the pair take back two sports cars, and in Repossession they recover a motorcycle from the Vagos. In Complications Simeon sends Franklin to repossess a car from a mansion in Rockford Hills. The owner turns out to be Jimmy De Santa, and his father Michael ambushes Franklin in the car. Michael makes Franklin drive through the showroom window, then beats Simeon up. Franklin's career at the dealership ends there.

Personality

Simeon is greedy, smooth-talking and dishonest, presenting himself as a family businessman while running a predatory loan scheme. He is quick to blame his employees for every failed job.

Relationships

• Franklin Clinton and Lamar Davis: his former repo men.
• Michael De Santa: the man who wrecks his showroom.

Trivia

• Simeon reappears in GTA Online, offering vehicle export work and later repo missions through Premium Deluxe Motorsport.