Jay Norris

Background

Jay Norris founded Lifeinvader in his parents' pool house in East Carraway, Liberty, and grew rich by selling the personal data of more than a billion users to corporations and the government. He is also known for outsourcing jobs, using child labor and stealing ideas from a friend, and he boasts that his staff has an average age of 14.4. He is voiced by David Cope.

Events of Grand Theft Auto V

In Friend Request, Lester Crest sends Michael De Santa into the Lifeinvader offices to plant a device in the prototype phone Norris is about to unveil at a televised keynote. When Norris shows it off, Michael calls the phone from home and the small explosive goes off right by his ear, killing him on the spot. Lifeinvader's stock collapses and never recovers. If Michael fails to call, Norris complains that a call was supposed to come in, threatens to fire staff, smashes the prototype and leaves to boos.

Role in GTA Online

Before GTA V's events, Norris is an unseen buyer in the Import/Export business, purchasing a set of an X80 Proto, a T20 and an Osiris. Later, the "Jay Norris incident" is still widely remembered, and Lifeinvader's office security is tighter in After Hours. In October 2025, during the Money Fronts Halloween event, his ghost haunts the Vinewood Bowl as one of the ten spirits players photograph for the Ghosts Exposed series.

Trivia

• He died in 2013 at the Vinewood Bowl in Vinewood Hills.