Bill Binder

Background

Bill Binder is a self-styled financial adviser and street preacher based in Paleto Bay, Blaine County, voiced by Bill Buell. He runs the Binder New World Wealth System, which he promotes as protection against an imminent economic collapse.

Events of Grand Theft Auto V

Binder stands outside Willie's Supermarket at Paleto Boulevard and Procopio Drive, ranting about conspiracies wrecking the American economy. He predicts a collapse in 2014, a revision of his earlier 2012 forecast, and insists he works the street only because he wants strangers to get rich like him.

He invites Trevor Philips to visit his website, but any of the three protagonists can use it to invest $10,000. The resulting "portfolio" shows random sums in currencies such as Egyptian pounds or Djiboutian francs that change each time it is viewed. The money can never be withdrawn: trying to cash out reveals that withdrawals are allowed only after the economy collapses and the investor has recruited 20 new members, exposing the scheme as a pyramid.

Trivia

• His appearance draws on TV personality Jim Cramer, while his fear-based sales pitch parodies Glenn Beck and Goldline.
• His site claims he buried a cache of yuan in Arizona protected by a booby trap.
• He is available as a character in Director Mode.